PRIME DIRECTIVE AI
AI research & engineering studio
We combine AI engineering, economic research and communications expertise into relatable information and shareable campaigns. Builders of The Guinndex, The Gas Index and The World Cup Index.
Research at the scale of a phone book
Prime Directive AI is a London research and engineering studio. We use AI to run consumer research that would otherwise be too slow or too expensive to attempt: voice agents that phone thousands of pubs and petrol stations, and ask. We publish the findings openly, with the method attached. It is research, not marketing.
The Guinndex
An AI voice agent phoned the pubs of Ireland to index the price of a pint: 6,524+ pubs, 32 counties, pubs cutting prices within days. Then an even larger UK edition: 46,235+ pubs. 8,732 verified prices in all.
Case study →The Gas Index
A live US fuel-price tracker built on AI phone verification: prices no scraper can reach, across 170,483 stations in all 50 states. 93,658 verified prices, 55% of the country indexed.
Case study →The World Cup Index
A Twilio collaboration: an AI research agent asked pubs across the UK which matches they were showing. 4,439 conversations over a weekend, 2,313 pubs verified, and 498 Guinness prices collected in the same calls.
Case study →"An AI Called 3,000 Pubs and Changed an Entire Market"
Inc.
"A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete."
Fortune
"They built an AI tool that called 20,000 gas stations."
Business Insider